摘要
医院文化的建设是医院发展过程中的重要环节,是医院竞争优势的必备能力。加强医院文化建设,是提高医院核心竞争力的内在要求,是职工思想政治工作的有效创新途径,是提高员工素质、打造充满生机与活力的有效手段。但也存在着全力配合、全员参与、长期坚持的困难。因此,塑造医院文化理念体系,完善医院行为文化,打造医院品牌文化,建设医院环境文化是打造医院特色文化体系的有效措施。
Construction of the hospital is an important part of the hospital culture development process, which is an essential competitive advantage hospital capacity. Strengthening cultural construction of hospital is the inherent health requirements to improve the core competitiveness, and it is an effective way of innovation ideological and political work, and also is an effective way to improve the quality of staff and build an effective means full of vigor and vitality. But there are also existing difficulties such as fully cooperate, full participation, long-standing. Therefore, in order to build hospitals and cultural characteristics of the system, we should shape the concept of hospital culture system, im- prove the behavior of the hospital culture, build the hospital brand culture and build the hospital environment cultural.
出处
《中国现代医生》
2015年第9期122-124,127,共4页
China Modern Doctor
关键词
医院文化
特色体系
品牌建设
Hospital culture
Features system
Brand building
