摘要
运用传播学和心理学的相关理论,分析体育传播中国家形象的生成过程,认为体育传播是国家形象建构的重要情境;国家形象在一种错落有致的"意义结构"中被层层建构;"概略"理论把本底感知形象作为一种整合新信息的阐释框架,揭示了这种语境建构的全过程。基于此,依据系统控制论原理建构体育传播提升国家形象的控制模式,控制主体通过大众媒介、体育文化、体育赛事、体育教育、体育人际、体育组织等传播渠道,作用于信息接收者,达到国家形象建构的控制目标,进而影响公众认知提升国家形象。
Utilizing related theory of Psychology and Communication,the authors analyzed formation process of national image in sports communication. The results showthat sports communication is an important situation in the construction of national image. National image is constructed layer by layer in a kind of well-proportioned＂meaning structure＂.＂General theory,＂making background perception image as a kind of interpretation framework integrating newinformation,reveals the whole process of this kind of context construction. Based on this,in the control mode of building sports communication for improving national image according to system cybernetics principle,the control subject,through mass media,sports culture,sports events,physical education,sports interpersonal relationship,sports organization and other communication channels,acts on information receivers so as to reach its control target of constructing national image,affect public cognition and improve national image.
出处
《沈阳体育学院学报》
CSSCI
北大核心
2017年第1期54-58,65,共6页
Journal of Shenyang Sport University
基金
2014年国家社会科学基金资助青年项目(14CTY021)
上海市高校085工程项目资助
关键词
体育传播
国家形象
控制模式
文化认同
sports communication
national image
control mode
cultural identity
