摘要
介绍了网络时代信息传播呈现出的新特点,以山西省图书馆"文源讲坛"为例,阐述了公共图书馆讲座目前常用的宣传渠道,重点探讨了在打造讲座品牌过程中如何做好宣传工作的问题,提出了移动互联网环境下公共图书馆讲座宣传的应对策略。
This paper introduces some new features of information transmissionin network age, and taking Shanxi Li- brary＇ s ＂Wenyuan Lecture＂ as an example, expounds the propaganda channels currently used by the lectures of public library, emphatically probes into the problem of how to conduct well the propaganda work in the course of creating the culture brand, and puts forward some strategies for carrying out the lecture propaganda under the mobile Internet environment.
出处
《图书情报导刊》
2016年第12期47-51,共5页
Journal of Library and Information Science
关键词
公共图书馆
公益讲座
宣传渠道
public library
commonweal lecture
propaganda channel
