摘要
文章论述了讲座品牌策划的意义,并从名称策划、选题策划、主讲人策划、组织策划、宣传策划五个方面阐述了如何进行讲座品牌的策划工作。
This article discusses the significance of the lecture brand planning, and explicates how to plan the lecture brand from five aspects, that is the name planning, selected topic planning, speaker planning, organization planning and propaganda planning.
出处
《图书馆学研究》
2007年第4期76-77,F0003,共3页
Research on Library Science
关键词
图书馆
讲座
读者服务
品牌策划
library lecture reader serving brand planning
