摘要
通过对现今市场上饮料包装的调查,发现在各式各样的饮料产品包装设计中,许多创新性的包装设计存在诸多设计问题,比如为了使设计更具个性化而过度创新,从而忽视了创新设计的理性化。文章通过对产品属性、生态环保理念以及产品的人性化特征这三个方面来剖析饮料包装设计的理性化创新。从饮料包装的材料、结构、装饰等角度,阐述了饮料包装设计理性化创新的途径,从而促进我国包装设计的进步。
Through the investigations about the beverage packaging in the market today, it is found that there are many design problems in all kinds of beverage products packaging design,for instance, a lot of packaging design for personalized but excessive innovation, thus ignoring the rationalization of design innovation. It is to analyze the rational innovation of the beverage packaging design from the three aspects which are the aspects of product attributes、the concept of ecological environmental protection and the characteristics of human nature. From the point of view of material、structure and decoration, this paper expounds the ways of rational innovation of beverage packaging design, thus promoting the development of packaging design in our country.
作者
刘海州
段盛华
赵敏
LIU Hai-zhou DUAN Sheng-hua ZHAO Min(Zhejiang College of Security Technology, Wenzhou 325016, China Yingtian College of Security Technology, Nanjing 210023, China)
关键词
饮料包装
创新设计
理性化创新
beverage packaging
innovative design
rational innovation
