摘要
以汉字在现代标志设计中的应用,分析了其深厚的文化底蕴和独特的符号元素,并结合日常生活中的一些标志设计,论述了汉字在标志设计中的艺术魅力。汉字作为一种普遍的视觉语言符号其艺术魅力值得深入研究。在此基础上,汉字在标志中的应用相对别的设计元素表现出了极强的视觉冲击力和独特的艺术内涵。因此,对标志设计中汉字的艺术魅力的研究也越来越重要。
It analyses the cultural background and design elements of the use of the Chinese character in the contemporary logo design, combining several daily logo design to highlight the artistic charm of the use of the Chinese character. As a common visual sign, the Chinese character is necessarily to be further researched. Furthermore, the use of the Chinese character brings more visual impact than that of other design elements do, highlighting unique artistic charm that it is becoming more and more important to be further researched.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第12期200-201,共2页
Packaging Engineering
关键词
汉字
艺术魅力
标志设计
Chinese characters
artistic charm
logo design
