摘要
随着市场经济的发展,现代商品包装不再是简单的保护产品,而是更多的承担起产品促销的重任。以消费者的需求和产品销售为目的,针对不同的市场环境,结合市场营销理念,提出一系列商品包装设计策略:系列包装设计、等级包装设计、附赠包装设计、绿色包装设计。从中体现出企业的目标市场、产品价格、分销策略等营销信息。最终,利用包装这个形式产品来推销整体产品,拓宽市场,以实现企业的营销目的。同时展望,现代包装设计应发扬民族特色,与时俱进,坚持走绿色包装的健康之路。
With development of the market economy, modem packaging not only protects product, but also takes on the responsibility of promoting. Based on consumers＂ needs, analysis of different market environment and market sale notion, a series of packaging design principle and strategy was put forward. The strategies were put forward including the serial packaging design, the rank packaging design, the presentation packaging design and the green packaging design. Object market, product price and sale strategy should be shown by the packaging. Finally, packaging was used to promote products, and to realize the sale aim of corporation. It was expected that modem packaging design should develop national character and green packaging.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第4期267-268,271,共3页
Packaging Engineering
关键词
营销理念
包装设计
设计策略
sale notion
packaging design
design strategy
