摘要
高校官方微信公众平台是高校思想政治教育的新阵地和新载体,具有思想引领、信息传递、师生交流和舆论引导等功能。针对高校官方微信公众平台在开展思想政治教育过程中,存在着平台定位不清、内容同质化严重、运营机制不完善、影响力不足等问题。通过以下几种路径,进一步加强高校官方微信公众平台思想政治教育功能:以内容建设为根本,提高引导力和公信力;以构筑传播机制为保障,扩大影响力和传播力;以完善运营机制为手段,增强互动性和实效性;以先进技术为支撑,提升服务功能和认同度。
University official WeChat public platform is a new position and carrier of Ideological and political education in universities. It has the functions of leading the thought, information transmission, communication between teachers and students, and guiding the public opinion. However, there are some existing problems such as lack Of positioning, serious homogenization of content, lack of operational mechanism and insufficient influence in the process of Ideological and political education for the University＇s official WeChat public platform. Through several paths, we can further strengthen the Ideological the political education functions of the official WeChat public platform： improve its guiding force and credibility with the content construction as the foundation; expand the influence and spread of power by building a security communication mechanism; enhance interactivity and effectiveness by means of improving the operation mechanism; enhance the service function and identity with the aid of advanced technology.
出处
《玉林师范学院学报》
2016年第6期144-148,共5页
Journal of Yulin Normal University
基金
广西高校"党的十八届三中全会精神研究"专项课题(DSBJSZ14YB01)
关键词
思想政治教育
高校官方微信公众平台
路径
ideological and political education
official Wechat public platform of colleges and universities
path
