摘要
政府与公众问距离形成前是一种距离状态,静态的距离状态串起来形成动态的过程,即政府与公众距离形成的过程。政府与公众间的距离状态或距离的形成,除了"无接触"状态(彼此间无任何关联,谈不上有无距离)外,可分为表面接触、轻度交集、中度交集和深度交集形成的四种距离。通常情况下,政府与公众间距离大都处于较浅或轻度、中度水平,其"适当距离"更多体现为,双方较融洽或契合的利益距离和心理距离。适当距离是政府与公众顺畅沟通的前提。政府与公众间"距离"的本质是"心理距离",而心理距离的锚定是政府与公众顺畅沟通的关键。政府要实现与公众——即政府信息接收者、反馈者和行动者——保持最大可能的顺畅沟通,必须实事求是地根据所处信息环境在了解双方距离的前提下,善于借助第三方作为协调机制,有意识地增加或缩短双方距离,从而保证彼此之间尽可能地平等对话、互相理解并达成共识。构建合作型政府信任关系是政府与公众共同致力于实现的目标,此目标本质上需要政府以自身有效的实际行动赢得公众的政治信任并进而形成政治信任的"锚定"。
The relationship between the government and the public is a distance in physical and motionless sense before it is really established, and the serial motionless distances are connected to form a kind of dynamic one, which is the formation process of the distance between government and public. There are four sorts of distances or distance formations between government and public - surficial connection, mild communication, moderate communication and in-depth communication beside the unconnected state （there is no connection and communication between government and public, let alone the distance between them）. Generally speaking, the distance between government and public is in the situation of mild communication and moderate communication, and the appropriate distance between them is represented by their harmonious or suitable distance both in beneficial and psychological senses. The basic distance between government and public is a psychological one, and anchoring the psychological distance is the key element of their smooth communication. In order to realize the smoothest communication between the government and its information recipients, feedback providers and social actors, the government should shorten the distance between itself and the public based on the informative environment and the third party＇s coordinating mechanism to guarantee the bilateral dialogue and understanding, to reach the consensus. It is the goal for both the government and the public to establish a coordinating and believable governmental relationship, which requires the government to carry out effective measures, win the trust of the public and anchor political trust.
出处
《国际新闻界》
CSSCI
北大核心
2016年第12期36-53,共18页
Chinese Journal of Journalism & Communication
基金
国家社科基金项目“政府话语权与国际规则之关系研究”前期成果(项目编号:14BXW022)
关键词
政治沟通
政府与公众
适当距离
心理距离
政治信任
political communication, government and public, appropriate distance, psychological distance,political trust
