摘要
科学技术日新月异的发展为新媒体经济的繁荣注入了新鲜血液,微信作为其典型代表,蕴含着不可比拟的传播价值和商业价值。随着消费社会的不断深入,微信的发展不管是从个人还是企业来讲,都或多或少地带有消费主义色彩。其使用人群以年轻女性特别是女大学生所占比例较大,在微信语境下,消费主义文化生产的同时也提醒我们要加强对微信消费的精准感知。
The development of science and technology changes rapidly, which has injected fresh blood to the new media economic prosperity. WeChat, as a typical representative, contains the incomparable spread value and commercial value. In the consumerism society, whether individual or enterprise, the development of WeChat is closely associated with consumerism. The majority of the users are young women, especially female college students. In the context of WeChat, consumerism culture production also suggesteds that the WeChat consumption accurate cognition should be recognized.
出处
《西安文理学院学报（社会科学版）》
2016年第6期107-109,共3页
Journal of Xi’an University(Social Sciences Edition)
关键词
新媒体
微信
消费文化
符号消费
女大学生
new media
WeChat
consumerism culture
symbol consumption
female college students
