摘要
对外贸易是衡量一个国家经济发展的重要指标。随着经济全球化和大数据、云计算等信息技术的高速发展,传统的外贸进出口模式已经不能全方位满足其发展的需要。近年来,电子商务开始逐步渗入到国际贸易各个环节中,而跨境电商这一在全球迅猛发展的新兴事物,作为外贸经济发展的新增长点和拉动外贸发展的新引擎,以互联网和对外贸易的相互渗透及有机融合,因其高效、开放、便捷和低门槛的独有优势而受到我国进出口企业及消费者的青睐。针对这一在我国起步和发展时间尚短的新兴行业,通过以重庆为例的SWOT分析,探究我国跨境电商在近年来发展进程中已具备的优势,分析现阶段存在的某些劣势,预测及展望其面临的发展机遇和挑战。通过从政府、企业、第三方平台和高校等各个涉及到的层面而提出发展跨境电商的相关措施和对策,与此同时提出一些值得业界思考和研究的相关问题,以促使我国跨境电商"生态经济圈"高效有序地进行,并带动对外贸易的有效增长。
Foreign trade is an important indicator to measure a country＇s economic development. With the rapid development of economic globalization and information technology such as big data, and cloud computing, traditional foreign import and export mode has not fully met the needs of its development. In recent years, e-commerce has gradually penetrated into all aspects of international trade. The cross-border e- commerce, as an emerging thing rapidly developing in the world, has become a new growth point of economic development of foreign trade and the new engine of stimulating the development of foreign trade. With mutual penetration of the Internet and foreign trade and organic integration of them, it has been popular among China^s import and export enterprises and consumers because of its high efficiency, opening, convenience and low threshold. For the emerging industry with short time development in China, through the SWOT case analysis of Chongqing, this paper explores the advantages that China^s cross-border e-commerce has already obtained, analyzes some disadvantages it had in a certain period, forecasts and prospects its development opportunity and challenge. Through the platforms of governments, enterprises, the third parties and universities involved, the paper puts forward the related measures and countermeasures of developing cross-border e- commerce. Meanwhile, it puts forward some problems related to the industry worthy of thinking and research to promote the efficient and orderly running of ＂ecological economic circle＂ of China＇s cross-border e-commerce and promote effective growth of foreign trade.
作者
朱启松
朱慧婷
ZHU Qisong ZHU Huiting(School of Economics and Finance, Chongqing University of Technology, Chongqing 400054, Chin)
出处
《四川理工学院学报（社会科学版）》
2016年第5期73-82,共10页
Journal of Sichuan University of Science & Engineering(Social Sciences Edition)
基金
重庆怡讯网络技术有限公司委托项目(2015Q48)
关键词
外贸发展
跨境电商
新引擎
SWOT
生态经济圈
development of foreign trade
cross-border e-commerce
new engine
SWOT
ecological economiccircle
