摘要
跨境电商作为对外贸易与互联网结合的时代产物,可以有效缩小内陆地区在对外贸易上与沿海发达地区的差距,是十堰外贸实现转型升级的机遇。对十堰市外贸企业跨境电商的现状进行研究,并找出制约跨境电商发展的因素。从营销升级和技术升级两个方面,探讨外贸企业如何通过跨境电商实现产业升级。同时,结合十堰市经济特色,提出适合外贸企业的跨境电商发展模式,探索如何构建十堰跨境电商产业链与生态圈,并提出发展跨境电商的具体措施。
Cross-border e-commerce is the production of foreign trade with the Internet,and can effectively reduce the foreign trade gap between inland and coastal developed area,as the opportunities for transformation and upgrading in shiyan foreign trade.Firstly,the article studies the current situation of cross-border e-commerce carried out by foreign trade enterprises in shiyan,and finds out the factors restricting the development of cross-border e-commerce.Secondly,from marketing upgrading and technology upgrading two aspects,discusses how foreign trade enterprises can realize industrial upgrading through cross-border e-commerce.At the same time,combine the shiyan characteristics of local economy,and puts forward suitable model for foreign trade enterprise of cross-border business development,to explore how to build the shiyan cross-border electricity industry chain and ecosystem,and put forward the concrete measures for the development of cross-border e-commerce.
作者
尹旋
郭萌萌
许静
李琴
高聘
YIN Xuan;GUO Mengmeng;XU Jing;LI Qin;GAO Pin(School of Economics and Management,Hubei University of Automotive Technology,Shiyan 442002,Chin)
出处
《科技创业月刊》
2018年第5期46-49,共4页
Journal of Entrepreneurship in Science & Technology
基金
湖北汽车工业学院大学生创新基金资助大学生创新创业项目(SJ201761)
关键词
跨境电商
外贸企业
产业升级
cross-border e-commerce
foreign trade enterprises
industrial upgrading
