摘要
本文采用实验法分析在信任缺失的情境下,慈善捐赠过程中感谢反馈有谁传递及如何传递等问题。结果发现,相比较慈善组织传递感谢,受捐者本人感谢更能增加人们的捐赠意愿,感知的社会价值在二者之间起到部分中介作用;事实信息调节感谢反馈来源与感知的社会价值之间的关系。结论表明,相比较慈善组织传递感谢,受捐者本人感谢更有效,只有在感谢反馈中包含事实信息时,受捐者本人感谢才可以增加人们感知的社会价值和捐赠意愿。
The present study explores the questions of who and how to deliver gratitude feedback in donation process under the trust-lacking condition. Results show that compared with charitable organizations, the gratitude feedback directly from beneficiaries can increase individuals＇ donation intention ;individuals＇ perceived social worth partially mediates the relationship of gratitude feedback sources and donation intention; the relationship between gratitude feedback sources and perceived social worth is moderated by factual Information. Our results charitable organizations indicate that compared with , the gratitude feedback from beneficiaries is more effective, and beneficiaries＇ gratitude feedback including some specific factual in- formation can increase individuals＇ perceived social worth and subsequent donation intention.
出处
《应用心理学》
CSSCI
2016年第2期162-171,192,共11页
Chinese Journal of Applied Psychology
基金
国家自然科学基金(71302084)
浙江省自然科学基金(LQ12G02003)
关键词
感谢反馈来源
事实信息
感知的社会价值
捐赠意愿
gratitude feedback sources, factualinformation, perceived social value, donation intention
