摘要
本研究采用双因素被试间实验具体考察了特定即时情绪和框架效应对于捐赠决策的影响,结果发现存在显著的主效应和交互作用。悲伤情绪能够增加捐赠者的捐赠意愿,快乐情绪会降低捐赠者的捐赠意愿;损失框架能够增加捐赠者的捐赠意愿,幸存框架会降低捐赠者的捐赠意愿;快乐情绪的捐赠者的捐赠决策受框架效应的影响要弱于中性情绪和悲伤情绪的捐赠者,捐赠者在幸存框架下的捐赠决策受情绪的影响比在损失框架下受情绪的影响更小。
Monetary donation is a typical behavior of human＇ s altruism.Individual monetary donation behaviors are determined by extrinsic variables such as demographic characters,the family income condition,religious belief etc.and intrinsic variables such as donation incentives,social responsibility sense,familiarity with charity organizations etc. This study＇ s purpose was to examine the impact of specific emotions and the framing effect on individual monetary donation decision making.A 3×2 between - subjects design crossed an emotion manipulation（neutral,happiness,and sadness） with a framing effect manipulation（survival frame and mortality frame） and one hundred and eighty-six participants were assigned to six experimental conditions.After the baseline measures of affect with PANAS（Positive and Negative Affect Scales scores）,each participant put on a headset and watched one of three film clips on the computer,which depended on the experimental condition,and then executed a piece of self-reflective writing in order to make the emotional experiences more personally meaningful and intense.Then each participant was asked to describe specific emotions by a questionnaire.The framing effect was manipulated through emphasizing donation objects＇ survival amount or mortality.The dependent variable was each participant＇ s monetary donation amount. The results found that the analyses of variance（ANOVAs） on the baseline positive affect,F（5,180） =0.142,p.05,and negative affect,F（5,180） =0.272,p.05,among six groups revealed no significant difference.The post hoc.tests also revealed no significant difference between any two groups.Three emotions control conditions effectively stimulated specific emotions,i.e.neutral, happiness,and sadness,and individual analyses of variance（ANOVAs） on self - reported experience of happiness,F（2,183） =152. 28,andsadness,F（2,183） =287.27,revealed strong emotion - induction effects（ps.001）.Participants felt significantly happier than sad in the happiness co
出处
《心理科学》
CSSCI
CSCD
北大核心
2012年第4期951-956,共6页
Journal of Psychological Science
关键词
情绪
框架效应
捐赠
决策
实验
emotion
framing effect
monetary donation
decision making
experiment
