摘要
目的研究品牌识别设计与推广在数字媒体背景下的动态化发展趋势。方法从数媒环境下品牌与消费者之间互动沟通的角度,分析品牌识别的动态化表达及其互动优势。结论数媒时代的品牌识别设计与推广能够实现信息的交互传递,能够解决设计过程中的程式化问题,使品牌识别设计向着更好的方向发展。
It aims to study the dynamic development trend of brand identity design and promotion under the background of digital media. The dynamic expression and interactive advantages of brand identity are analyzed from the perspective of interaction and communication between brand and customers under several-medium environment. Brand identity design and promotion in the several-medium era can realize the interactive transfer of information, solve the programming problems in design process,and make brand identity design to better direction.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第10期13-16,共4页
Packaging Engineering
