摘要
针对福建老字号品牌建设软实力现状的分析,探讨用"互联网+"设计思维来提升福建老字号品牌设计发展途径,并通过"互联网+"设计思维,借助数字媒体的传播、城市发展的动力、重新定位品牌的升级手段,将福建老字号品牌设计不断推陈出新。
Based on the analysis of the current situation of soft power in the construction of time-honored brands of Fujian province,this paper discusses the ways to improve the development of time-honored brand design of Fujian province through"Internet+"design thinking.Through the"Internet+"design thinking,the promotion of digital media,the driving force of urban development,and the means to relocate the upgrading of the brand,the time-honored brand design in Fujian province is constantly pushed forward and brought forth new ideas.
作者
陈岳松
CHEN Yuesong(Fujian Business University,Fuzhou 350012,China)
出处
《成都师范学院学报》
2019年第1期105-108,共4页
Journal of Chengdu Normal University
基金
福建省教育厅中青年教师教育科研项目"海上丝绸之路核心区的老字号品牌发展研究"(JAS170987)阶段性成果
关键词
互联网+
福建老字号
品牌设计
Internet+
time-honored brands of Fujian province
brand design
