摘要
目的研究在当今数字媒体背景下,品牌设计与推广的必要性与迫切性。方法从新科技和新创意的角度,将智慧与理性相结合,使品牌设计与推广得到支撑与传播。结论数媒背景下的品牌设计与推广,能够使品牌达到最大限度的传播与推广。
It aims to study the necessity and urgency of brand design and promotion in the context of today＇s digital media.From the perspective of new technology and new ideas, combined with wisdom and reason, all of these give brand design and promotion strong support and help spread it. Brand design and promotion can maximize the brand dissemination and promotion.
出处
《包装工程》
CAS
CSCD
北大核心
2016年第10期9-12,共4页
Packaging Engineering
关键词
数媒
品牌设计与推广
互联网
跨界设计
digital media
brand design and promotion
internet
cross-border design
