摘要
随着全球数字化程度的日益加深,品牌战略也在数字化洪流中诞生出了全新的模式。当前互联网技术的不断迭代,使品牌设计与传播和数字媒介的结合呈现出新发展趋势。在与数字媒介的融合下,用户的体验式消费与品牌数字化信息传播成为企业品牌设计与传播的核心理念。对大众而言,通过数字化的接收信息能够更加准确迅速且清晰地认识到品牌的核心与内涵,逐渐形成认同感与归属感,构建良好的互动模式,增强消费者的识别和认知度。对企业本身而言,做到了内容与信息进行互补式的最佳传播。
With the increasing digitalization of the world,brand strategy has also given birth to a new model in the digital torrent.The continuous iteration of current Internet technology has made the combination of brand design and communication and digital media present a new development trend.Under the integration with digital media,users'experiential consumption and brand digital information dissemination have become the core concepts of corporate brand design and communication.For the public,through the digital reception of information,it can more accurately,quickly and clearly understand the core and connotation of the brand,gradually form a sense of identity and belonging,build a good interaction mode,enhance consumers'recognition and recognition,and achieve the best communication of content and information complementarity for the enterprise itself.
作者
江泽婧
江益
Jiang Zejing;Jiang Yi(Jingdezhen Ceramic University,Jiangxi,Jingdezhen,333403,China)
出处
《陶瓷》
CAS
2023年第8期22-24,共3页
Ceramics
关键词
数字媒介
品牌设计
传播
Digital media
Brand design
Disseminate
