摘要
反向混淆作为一种商标侵权的新类型,有着与正向混淆不同的事实构成、判定标准和损害后果,并需要在具体的司法适用中加以区别对待。然而,我国商标法在引入"混淆可能性"要件时,并未针对这一新类型作出适当的立法回应。此外,我国商标侵权的司法适用也存在着混淆标准不明确、不统一和损害赔偿数额不合理的问题。有鉴于此,我国商标法应明确和完善商标反向混淆的判定标准和损害赔偿数额机制,以便更好的规制商标侵权的发生,实现商标权利人、使用者和社会公众的利益平衡。
Reverse confusion, as a new type of trademark infringement, is different from forward confusion in infringement structure,judgment criteria and injury consequence, which need to be treated differently in the specific application of justice. However, China＇s trademark law has not given a proper response to the new type in the legislation when the ＂confusion possibility＂ element was introduced. In addition, there are some problems lying in the judicial application of trademark infringement in our country, such as the unclear and dis-unified confusion criteria and the unreasonable damage compensation. Therefore, the judgment criteria and the amount of damage compensation of the reverse confusion should be defined and improved to regulate the infringement and achieve the balance of interests among the trademark owner, trademark user and the public.
出处
《电子知识产权》
2016年第3期28-36,共9页
Electronics Intellectual Property
关键词
反向混淆
商标侵权
判定标准
赔偿数额
Reverse confusion
Trademark infringement
Judgment criteria
The amount of compensation
