摘要
高职院校市场营销专业经过十几年的发展,在人才培养、课程体系等方面仍然大同小异,导致目前毕业生"同质化"竞争非常激烈。在高职人才培养目标进一步强调"技术技能型人才"的前提下,市场营销专业课程体系的构建应该在充分考虑学校资源优势的情况下,按照行业要求、岗位类型或层次进行细分,并在确定学校专业特色的基础上,设计课程体系、整合教学内容,实现专业课程建设与企业岗位的有效衔接。
despite dozens of years of development,the marketing specialty at different vocational colleges remains nearly the same in terms of talent cultivation,and curriculum system.As a result,college graduates face fierce competition in the job market,as they all possess the same techniques which will not meet the market demand.Vocational college will pay more attention to cultivates skilled talents.On top of this,marketing curriculum shall take full use of the resources at college and design the teaching contents according to the requirements of different industries,positions and levels.The objective is to integrate classroom teaching with position requirements.
出处
《天津职业院校联合学报》
2016年第1期27-30,共4页
Journal of Tianjin Vocational Institutes
关键词
高职
市场营销理论
市场细分
借鉴
改革
课程体系
higher vocational colleges
marketing theories
market segmentation
use for reference
reform
curriculum system
