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基于行业和产业需求创新高职院校市场营销专业人才培养模式研究——兼评泸州职业技术学院市场营销专业人才培养模式创新实践 被引量:11

Based on industry needs innovative research of vocational colleges marketing professional training model——Comment Luzhou Vocational and Technical College Marketing training model innovative practice
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摘要 经过近些年的发展,高职院校市场营销专业人才培养模式创新取得了一系列进展,但是仍然存在人才培养目标不明、人才培养规格无个性、针对性能力的形成保障不足等问题。应以行业、产业和岗位人才需求作为人才培养模式创新的起点,根据行业、产业内营销人才职业生涯发展阶梯确定人才培养层次定位,根据行业、产业和岗位人才需求特点构建人才培养规格,根据行业、产业和岗位需求拓展学生的综合素质和专业素养,以此促进营销专业人才培养模式创新。 After recent years of development, vocational training institutions, professional marketing model innovation made a series of progress, but there are still no clear objectives and personnel training, personnel training specifications without personality, the ability to form specific issues such as inadequate protection. Should be based on trade, industry and job training model of human needs as the starting point for innovation, according to industry, marketing professionals within the industry and the career development ladder to determine the training level position, according to industry, industry and job training to build human demand characteristics specifications, according to industry , industrial expansion and job demands the overall quality of students and professional qualities, in order to promote the marketing of professional training model innovation
作者 曾庆双
出处 《泸州职业技术学院学报》 2012年第1期1-4,共4页 Journal of Luzhou Vocational Technical College
关键词 行业 产业需求 人才培养模式 创新 Industry Demand Training Mode Innovation
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