摘要
文章以内蒙古财经大学为例,通过对市场营销专业的教师和在校学生、企事业单位及已经毕业的学生进行调查,并对实践教学、实践能力及学生具备能力等方面分析,从而提出创新市场营销专业培养模式策略。
This article through to the marketing of profession, for example Inner Mongolia University of Finance and Eco- nomics, teachers arid students, enterprises and institutions and has graduated students to investigate, and the practice teach- ing, practice ability and the ability of students with analysis, thus it puts forward the model of innovative marketing profes- sional training strategy.
出处
《物流科技》
2015年第12期60-61,共2页
Logistics Sci-Tech
基金
内蒙古财经大学教育教学重大课题项目
项目编号:JXZ1407
内蒙古财经大学教育教学一般课题项目
项目编号:JXC1423
关键词
市场营销
创新
人才培养
marketing
innOVation
personnel training
