摘要
顾客是企业利润的来源,顾客满意是企业利润得以长远的保障。当前,我国人力资源外包服务企业顾客满意度普遍较低,严重制约了企业的发展。制约人力资源外包服务企业顾客满意的主要因素有内部员工满意度低、企业品牌影响力弱和隐性交易成本风险高等。外包服务企业需以顾客为导向,通过雇主品牌建设、企业品牌建设和标准化建设等措施破解制约顾客满意的因素,从而实现企业的长远发展。
The customer is the source of companies＇ profits. Customers＇ satisfaction is the security of the profits of companies＇ long-term development. At present, customers＇ satisfaction is generally low in companies of human resources outsourcing services in China, and it severeIy restricts the development of enterprises. The main factors restricting satisfaction of customers in companies of human resources outsourcing services include internal staffs＇ low satisfaction, weak influence of enterprises＇ brand, high risk of implicit transaction costs and so on. Outsourcing companies should be customer-oriented and achieve companies＇long-term development through employer brand building, companies＇ brand building and standardization of services.
出处
《安徽行政学院学报》
2015年第5期78-85,共8页
Journal of Anhui Academy of Governance
基金
安徽省大学生创新创业训练计划项目(AH201310371057)
阜阳师范学院质量工程项目(FS201310371111)
关键词
顾客满意
人力资源外包服务
品牌
交易成本
竞争战略
customers ＇ satisfaction
human resources outsourcing services
brand
transaction costs
competitive strategies
