摘要
对近15年来12次“全国国民阅读与购买倾向抽样调查”成果及其相关研究文献进行综合分析表明，中国国民综合阅读率总体呈现增长趋势，传统阅读率下降但不可能完全消失；新媒体阅读率稳步快速增长。国民人均阅读量（包括纸质图书和电子图书）总体呈现上升趋势，其中电子图书的人均阅读量增幅明显。国民基于新媒体的人均阅读时间呈现上升趋势．其中网络和手机每天人均在线阅读时长增幅最为显著。数字时代国民阅读行为与机械时代相比呈现出新变化、新特征和新挑战。
A comprehensive analysis of the results of 12 ＂sampling surveys of national reading and buying in- tention＂ and related research literature for the past 15 years indicates that,China＇s national comprehensive reading rate shows the overall growth trend;the traditional reading rate drops but may not completely disappear;the new me- dia reading books）prese age reading rate rises steadily and rapidly.Per capita national reading amount （including paper books and electronic nts the overall upward tendency,with a significant increase of that of electronic books.The national aver- time on basis of new media demonstrates a rising trend,while the daily per capita online reading time of network and mobile phone grows most significantly.In digital age, the national reading behavior presents new changes,new features and new challenges compared with the mechanical age.
出处
《浙江国际海运职业技术学院学报》
2015年第2期49-54,共6页
Journal of Zhejiang International Maritime College
关键词
全民阅读
调查结果
研究文献
发展状况
national reading
survey results
research literature
development status
