3MUNIZ A M,JR O',GUINN T C.Brand Community[J].Journal of Consumer Research,2001,27(4):412-432. 被引量:1
4MCALEXANDER J H,SCHOUTEN J W,KOEING H F.Building brand community[J].Journal of Marketing,2002,66(1):38-54. 被引量:1
5KOZINETS R V.The field behind the screen:Using netnography for marketing research in online communities[J].Journal of Marketing Research,2002,39(1):61-72. 被引量:1
6ARMSTRONG A,HAGEL J III.The real value of on line communities[J].Harvard Business Review,1996,14(3):134-141. 被引量:1
7MCALEXANDER J H,SCHOUTEN J W,KOENIG H F.Building Brand Community[J].Journal of Marketing,2002,66(1):38-54. 被引量:1