摘要
随着信息技术的不断发展,翻转课堂教学模式越来越受到青睐。针对《市场营销学》课程,实施构建基于项目学习的翻转课堂教学模式,从寻找真实项目开始做好课前、课中和课后三个阶段,实现运用翻转课堂提高学生营销能力的目标。
With the continuous development of information technology, the teaching mode of flipped classroom is more and more popular. The teaching mode of flipped classroom based on project learning is built and implemented in the Marketing course. Start？ing from looking for the real project, three stages should be carried out before class, in the class and after class to realize the goal of improving students’marketing ability by flipped classroom.
出处
《天津职业大学学报》
2014年第6期61-64,共4页
Journal of Tianjin Vocational Institute
基金
浙江省高职教育研究会2013年研究课题"基于项目学习的翻转课堂教学模式在市场营销学课堂教学中的探索与实践"(编号:49
2013)
浙江省高职高专院校专业带头人专业领军项目"基于区域创新的市场营销人才培养研究"(编号:lj2013149)的研究成果
关键词
项目学习
翻转课堂
市场营销学
教学模式
project learning, flipped classroom, Marketing, teaching mode
