摘要
随着医疗卫生改革的深入,同一地区公立医院之间的竞争越来越激烈,本研究从如何提高医院在医疗市场中的地位,提升医院的社会信任度,以最少的宣传投入获得最高的宣传效益等方面进行了宣传途径的构思与探索。
With the development of medical and health reform,competition between public hospitals in the same are- abecomes more and more fierce,this study makes the thinking and exploration of the propaganda way from the aspects of how to improve the status of hospital in the medicalmarket,improve hospital？social trust,obtain the highest propagan- da efficiency with the minimal investment promotion and so on.
出处
《中国当代医药》
2014年第34期170-172,共3页
China Modern Medicine
关键词
公立医院
少投入高收益
宣传途径
构思
探索
Public hospital
Less investment and high return
Propaganda way
Thinking
Exploration
