摘要
技术创新和品牌进化是创造企业竞争优势、推动企业进化的重要力量。技术系统通过企业价值链体系形成技术联动关系,并通过技术交流和学习,推动知识进化。品牌系统在市场导向下配置企业内部和外部的品牌知识和能力资源,促进内外部知识的流动,形成品牌竞争能力以积极应对外部环境。知识的进化促进技术创新和品牌进化,相互影响,形成了共生耦合关系。基于回族老字号企业的案例研究视角,分析技术创新和品牌进化过程,提出构建技术创新与品牌进化共生耦合机制和促进老字号改造升级的路径。
Technology innovation and brand evolution are important forces to create enterprise competitive advantage and to promote enterprise evolution. Technology systems form technology linkages through enterprise value chain systems, and promote knowledge evolution through technology exchanges and learning. In the market -oriented, brand systems configure internal and external enterprise brand knowledge and ability resources, promote internal and external knowledge flows, and form brand competitiveness to actively respond the external environment. Knowledge evolution promotes technology innova- tion and brand evolution, influences each other and forms a symbiotic coupling relationship. Based on the Hui old named enterprise case study perspec- tive, analysis technology innovation and brand evolution process, put forward to construct technology innovation and brand evolution symbiotic couplilag mechanisms, and to promote old named enterprise transformation and upgrade paths.
出处
《自然辩证法研究》
CSSCI
北大核心
2014年第12期30-35,共6页
Studies in Dialectics of Nature
基金
国家自然科学基金项目:"甘宁青回族老字号品牌进化路径与政策研究"(71162020)
国家社科基金重点项目:"中国马克思主义绿色发展观的基本理论与方法研究"(14AKS013)
关键词
技术创新
品牌进化
知识
耦合机制
technology innovation
brand evolution
knowledge
coupling mechanism
