摘要
富硒区域品牌建设是发展安康市地方特色农业,实现可持续脱贫和乡村振兴的重要举措。该文基于对富硒区域品牌建设影响因素的分析,通过构建"四阶段"模型,从区域富硒产品、区域龙头企业和产业集群、区域推广平台、区域富硒品牌的形成与发展等4个层次,对安康富硒区域品牌创建的路径进行了探究,为特色区域品牌的发展提供参考。
The regional brand construction of selenium-enriched products is the important way to develope local special agriculture,realize sustainable poverty alleviation and rural revitalization in Ankang.Based on the analysis of the influence factors in regional brand construction of selenium-enriched products,constructs a“four-stage”model to explore the path of regional brand construction of selenium-enriched products in Ankang from regional selenium-enriched products,regional leading enterprises and industrial clusters,regional promotion platforms,the formation and development of regional selenium-rich brands,in order to provide reference for the development of local regional brand.
作者
陈夏
Chen Xia(Shaannan Eco-economy Research Center,Ankang University,Ankang 725000,China)
出处
《安徽农学通报》
2019年第9期3-5,42,共4页
Anhui Agricultural Science Bulletin
基金
中国富硒产业研究院富硒专项研发计划项目"安康富硒区域品牌:形成机理
效应及提升策略研究(2018FXZX04-09)"
关键词
富硒区域品牌
特色农业
“四阶段”模型
安康
Regional brand of selenium-enriched products
Special agriculture
“Four-stage”model
Ankang
