摘要
产业振兴是实现乡村振兴的关键任务之一。茶叶是川西、川南一带地区特色农业产业之一,川茶电商直播的蓬勃发展在助力川西、川南地区农民脱贫致富的过程中扮演重要角色。该文以乡村振兴为背景,在分析四川茶叶电商直播发展现状及存在问题的基础上,提出以下发展对策:一是加强平台监管,建立追责机制,推进茶叶合理定价;二是完善法律法规,建立快捷纠纷解决渠道,保护消费者权益;三是加强品牌意识的树立,建立特色茶叶产品的良好品牌形象。
Industrial revitalization is one of the key tasks to realize rural revitalization.Tea is one of the characteristic agricultural industries in western and northern Sichuan.The vigorous development of tea livestreaming e-commerce has played an important role in helping farmers in western and southern Sichuan get rid of poverty and become rich.With the rural revitalization as the background,and based on the analysis of the current situation and existing problems of Sichuan tea direct broadcast e-commerce,this paper puts forward the following development countermeasures:first,strengthen platform supervision,establish liability mechanism,and promote reasonable pricing of tea;second,improve laws and regulations,establish fast dispute resolution channels,protect consumers'rights and interests;third,strengthen the establishment of brand awareness and establish a good brand image of characteristic tea products.
出处
《智慧农业导刊》
2023年第12期87-90,94,共5页
JOURNAL OF SMART AGRICULTURE
关键词
乡村振兴
四川茶叶
电商
直播
发展对策
rural revitalization
Sichuan tea
e-commerce
livestreaming
development countermeasure
