摘要
微博平台的评论是影响人们购物行为的一大因素,也是产品设计师们改进产品的参考之一,但网络评论的海量使产品设计师很难直接从评论中获取对于改进产品有用的信息。本研究在建立有用性模型的基础上,对微博平台的评论进行有用性分析,从而快速筛选出能提供产品改进建议的评论。所得结论对产品设计以及在线评论领域具有重要的理论和现实意义。
Comments based on the microblogging platform have become not only a factor influencing people ’ s shopping behaviors , but also useful references to designers for their product improvement.However , the great volume of online comments has made the designers difficult to obtain useful information to improve products directly from the users.The purpose of this study is to establish a model to analyze the contribution of users on the microblogging platform , and to efficiently pick out important suggestions to product improvement.Besides , this study has fundamentally theoretical and practical implications in the fields of product design and online comments.
出处
《北京邮电大学学报（社会科学版）》
CSSCI
2014年第5期1-8,共8页
Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)
基金
北京市自然科学基金项目(9122018)
教育部博士点基金项目(2012005110015)
教育部-中国移动科研基金项目(MCM20123021)
关键词
有用性分析
微博
在线评论
去广告
usefulness analysis
microblogging
online comment
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