摘要
跨文化传播呼吁和作用下,中国文化逐渐走出国门,与此同时涌现出了对中国造成不同程度影响的“文化返销”产品。基于此,采用幻想主题分析方法探析社群成员在品鉴以电影《花木兰》为代表的“文化返销”产品时如何共享幻想。研究发现,豆瓣社区的主流观点强调“基于国族文化的强劲抨击与情绪忧愤”对《花木兰》作出了一定程度上的批评,另一观念“基于文化多样的理性包容与慎思诠释”提供了文化交流的新涵容。两种幻想类型在修辞社群中的共话与磋商,共同合奏出修辞视野“文化输出与返销背景下的审慎理解和为我所用”的同调组曲。
With the appeal and function of cross-cultural communication,"cultural resale"products have emerged with different levels of influence in China's mainland.This paper uses the fantasy theme analysis method to explore how Douban community members share their fantasies when tasting the"cultural resale"products represented by the film Mulan.It found that the mainstream view of Douban community emphasizes"strong attack and emotional anxiety based on national culture"and criticizes the film to a certain extent,while the concept of"rational tolerance and careful interpretation based on cultural diversity"provides a new meaning for intercultural communication.
出处
《新闻知识》
2023年第8期44-49,94,共7页
News Research
关键词
文化返销
《花木兰》
跨文化传播
豆瓣评论
幻想主题分析
cultural resale
Mulan
cross-cultural communication
Douban review
fantasy theme analysis
