摘要
作为林业资源型城市,大兴安岭地区发展旅游业具有丰富的旅游资源、优越的生态环境、多样的生物资源、增强的旅游品牌、有力的政策支持、新兴的低碳旅游等优势,但也存在着旅游产品结构不尽合理、旅游配套设施有待完善、旅游管理体系相对滞后、旅游客源市场亟需扩大等问题。因此,大兴安岭地区可采取健全旅游管理体系、打造特色旅游产品、加快旅游产业链建设、完善综合服务体系、培养旅游人才队伍、扩大旅游市场营销、拓展旅游客源市场等策略,促进林业资源型城市旅游业的可持续发展。
As the forestry resources city, Daxing＇anling region had many advantages for the development of tourism industry, such as rich tourism resources, superior ecological environment, variety biodiversity resources, increasing tourism, brands, strong policy support, and emerging low - carbon tourism. However, there were some disadvantages, such as unreasonable tourism product structure, imperfect tourism facilities, lagging tourism management system, and small coverage of tourism customer market. Therefore, this paper put forward development strategies of tourism industry of Daxing＇ anling region, such as strengthening tourism management system, creating diversified tourism products, constructing tourism industry chain, improving comprehensive service system, cultivating tourism talents, enlarging tourism marketing, and expanding tourist market.
出处
《资源开发与市场》
CAS
CSSCI
2014年第11期1389-1392,共4页
Resource Development & Market
基金
国家社会科学基金项目(编号:13BJY144)
教育部人文社会科学研究项目(编号:12YJCZH295)
黑龙江省哲学社会科学规划项目(编号:12D051
13D028
13E027
13E031)
2013年度黑龙江省教育科学规划"省青年专项课题"项目(编号:GBD1213004
GBD1213020)
2013年度黑龙江省高等教育教学改革项目
哈尔滨商业大学2013年度高等教育教学改革项目"高等学校在文化旅游创意产业中的引领作用研究"
关键词
林业资源型城市
旅游业
发展优势
大兴安岭地区
forestry resources city
tourism industry
development advantage
Daxing＇ anling Region
