摘要
构建旅游体验量表和文化认同量表,利用相关分析和逐步回归分析法,研究大明宫国家考古遗址公园旅游体验对游客文化认同形成的作用过程,揭示游客旅游体验对文化认同的影响机制。结果表明:文化情感体验、活动体验与文化认同显著相关,环境体验、空间体验与文化认同相关性不强,且不同因子对文化认同指标的影响存在差异。旅游活动设计展示与历史文化氛围对游客认知认同的形成作用显著。旅游资源丰富性、旅游活动设计展示及导游讲解方式与内容是激发游客情感认同的关键。旅游地性价比、纪念品历史特色与文化创意、旅游资源丰富性与游客享受度、愉悦度情感体验程度对游客知觉认同影响显著。旅游资源的独特性、旅游地性价比、游客在旅游过程中享受度与独特度的情感体验程度是影响游客行为认同的关键因子。
Daming Palace National Heritage Park is an important public space to display the excellent traditional Chinese culture,which plays an important role in educating the people and enhancing the sense of national cultural identity.This paper studied the process of tourism experience on the formation of tourists’cultural identity and constructs the tourism experience scale and the cultural identity scale,and uses the correlation analysis and the stepwise regression analysis to reveals the influence mechanism of tourists’tourism experience on cultural identity.The results showed that the activity experience and cultural emotional experience are significantly correlated with cultural identity,while the environment experience and space experience are not strongly correlated with cultural identity,and the influence of different factors on the indicators of cultural identity is different.The design and display of tourism activities and the cultural atmosphere play a significant role in the formation of tourists’cognitive identity.The way and content of the design and display of tourism activities,abundant tourism resources and the guide’s explanation are the key to stimulate tourists’emotional identity.The cost-effectiveness of tourist destinations,the historical characteristics and cultural creativity of souvenirs,the abundance of tourism resources,the degree of tourist enjoyment and pleasure in the travel process have a significant impact on the perception of tourists.The uniqueness of tourism resources,the cost-effectiveness of tourist destinations,and the degree of emotional experience of tourists’enjoyment and uniqueness in the travel process are the key factors that affect tourists’behavior identification.
作者
何金璐
艾少伟
HE Jinlu;AI Shaowei(College of Urban and Environmental Sciences, Northwest University, Xi’an 710207, China;Key Research Institute of Yellow River Civilization and Sustainable Development, Collaborative Innovation Center on Yellow River Civilization, Henan University, Kaifeng 475001, China)
出处
《地域研究与开发》
CSSCI
CSCD
北大核心
2021年第3期99-103,108,共6页
Areal Research and Development
基金
国家自然科学基金面上项目(41971181)。
关键词
旅游体验
文化认同
大明宫国家考古遗址公园
tourist experience
cultural identity
Daming Palace National Heritage Park
