摘要
电子商务中的逆向物流正逐渐受到社会关注。正确处理电子商务环境下的逆向物流,不仅能够降低企业逆向物流成本,提高企业收益,而且能极大地方便消费者。提高企业管理层的退货逆向物流管理意识、制定合理的退货政策、建立退货逆向物流管理系统、建立集中式退货中心是应对电商逆向物流的有效策略。
Reverse Logistics in E-commerce is drawing more and more social concerns.The correct tackling of reverse logistics under e-commerce environment can not only reduce enterprise＇s cost of reverse logistics,boost enterprise＇s revenue,but also greatly facilitate the consumers.Raising the administration＇s management consciousness of reverse logistics of the returned goods,making reasonable return policies,establishing reverse logistics management system for the returned goods and building return center are effective measures to cope with reverse logistics in e-commerce.
出处
《北京劳动保障职业学院学报》
2014年第3期46-49,共4页
Journal of Beijing Vocational College Of Labour And Social Security
关键词
电子商务
逆向物流
策略
e-commerce
reverse logistics
strategies
