摘要
伴随电子商务在各行业的广泛运用,越来越多的消费者尝试通过电子商务网站进行物流活动,逆向物流在电子商务环境下的运作策略问题由此引起人们的关注。文中根据当前电子商务环境下的逆向物流运作状况,分析该种状态下的运行特点,提出电子商务环境下的逆向物流的发展策略,提出的策略旨在更有效的帮助企业解决电子商务环境下逆向物流的问题。
Along with the rapid development of electronic commerce,more and more consumers try through e-commerce sites for shopping activities,it also brings more reverse logistics problems.This paper according to the characteristics of reverse logistics under the electronic commerce operation,e-commerce environment of reverse logistics development strategy research,aims to help enterprises to solve the problem of reverse logistics under electronic commerce environment more effectively.
出处
《物流工程与管理》
2012年第4期109-110,共2页
Logistics Engineering and Management
关键词
电子商务
逆向物流
发展策略
electronic commerce
reverse logistics
development strategy
