摘要
在自媒体迅猛发展的背景下,网络舆情对医院形象和公众视线产生巨大的影响。在对医院网络舆情进行调查的基础上,分析了网络舆情产生的成因、特点及其对医院文化与发展的冲击和影响,提出了构建医院立体文化传播平台的相关对策思考。
Under the background of rapid development in we-media,internet public opinions have a signifi-cant impact on the image of hospitals and public vision.Based on the research of internet public opinions of hospitals,this paper analyzes its causes,characteristics and impacts on the culture and development of hospitals and finally puts forward relevant countermeasures to construct three-dimensional cultural trans-mission platform for hospitals.
出处
《淮海工学院学报(人文社会科学版)》
2014年第8期68-70,共3页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
关键词
自媒体
医院
网络舆情
立体文化传播
we-media
hospitals
internet public opinions
three-dimensional cultural transmission