摘要
Web使用模式挖掘是利用Web使用数据的高级手段,是对Web使用数据的深层次分析,从而挖掘出有效的、新颖的、潜在的、有用的及最终可以理解的知识,以帮助管理决策。综述了Web使用模式的数据挖掘研究技术的内容、现状和研究的方向。
Companies are interested in how the users use their Web sites and what they mostly care day by day, for it is fundamental in company making it's strategy. Web usage data mining is an effective means to deeply analyze Web usage data, and it can offer valid, novelty and useful knowledge, then it would be helpful to management decision. In this paper, we introduce what is Web usage or Web usability data-mining, at the same time we present the method be used and the question should be solved in this domain in the future.
出处
《计算机应用研究》
CSCD
北大核心
2001年第3期80-83,共4页
Application Research of Computers