摘要
数字出版发展初期没有节制地迎合读者消费需求,以读者为中心进行内容生产服务,以营利为目的进行经营模式设计,以追求自由开放最大化为目标进行自媒体平台建设,会对读者阅读深度、文化消费品位和媒介生态产生一定负面影响。从媒介生态构建和出版文化建设角度研究举措,控制数字出版个性化服务的负面影响,保障权威、文明和有效的信息传播,维护出版文化生态,以避免数字出版业的发展陷入"先发展,后治理"的怪圈。
Early development of digital publi shing do always meet consumer demand, readers are considered as the center in the process of content production services, profit is the purpose of the business model, maximizing of freedom and opening up is the objective of construction of self-media platform, these have a certain negative impact on reading depth, grade of cultural consumption and media ecology. From the perspective of construction of the media ecology and publishing culture, research initiatives to control digital publishing negative impact of personalized service, protection authority, civilized and effective information dissemination, maintenance ecology of publishing culture, to avoid the development of digital publishing industry into a “grow first, clean up later” cycle.
出处
《北京印刷学院学报》
2013年第5期14-17,共4页
Journal of Beijing Institute of Graphic Communication
基金
北京印刷学院院选一般项目"数字出版个性化服务与读者阅读状况的相互影响与控制研究"(23190113034)阶段性成果
关键词
数字出版
个性化服务
负面影响
解决思路
digital publishing
personalized service
negative impact
problem-solving ideas
