摘要
我国环保题材图书的传播新态势表现为“六化”:图书编创主体的多元化,图书主题内容的理性化,图书体裁的多样化,推向市场的机动化,图书纸质的绿色化,读者对象的分众化。繁荣态势表象之下是我们对于环保题材图书传播效果的担忧。广大受众的绿色意识与图书所宣扬的绿色文明理念之间尚存较大差距。
The new dissemination characteristic of the country＇s environmental protection theme books is ＂the six izations＂： multiplication of editor and creator, rationalization of subject contents, diversification of literary style, motorization of pushing to the market, growing green of paper, reader object growing into minute audiences. Under the prosperous situation representation we are worrying about the dissemination effects of the environmental protection of theme books. There is still a big disparity between General audiences＇ green consciousness and green civilized idea.
出处
《北京印刷学院学报》
2007年第1期35-39,共5页
Journal of Beijing Institute of Graphic Communication
关键词
环保图书
绿色文明
传播特征
效果分析
environmental protection books
green civilization
dissemination characteristic
analysis of effects
