摘要
电视文化的发展在处理通俗化与提高品位、大众化与维护主流、商品化与人文关怀、产品数量与个性服务等矛盾的过程中,容易出现顾此失彼、倚轻倚重的现象。人们对于电视文化发展目标存在着模糊认识,未能正确把握发展的"度",容易从一个极端跑到另一个极端,矫枉过正,过犹不及。指出电视文化发展问题上的错误认识,揭示矫枉过正现象的本质及其严重后果,有利于电视文化的适时、适度发展。
In the course of dealing with the conflicts of popularization and improving the quality, popularization and maintenance of the mainstream, commercialization and humane care, the number of products and personalized serv ice, television culture easily emerges the phenomenon like reliance relying heavily on light. There is a vague understanding about television culture development goals. People can not correctly grasp the degree of development, easily run from an extreme into another extreme. Discovering the erroneous understanding and revealing the nature and serious consequences help to promote timely and moderate development of television culture.
出处
《北京印刷学院学报》
2008年第3期33-37,共5页
Journal of Beijing Institute of Graphic Communication
关键词
电视文化
多元目标
适度发展
再认识
television culture
multiple goals
moderate de velopment
recognition
