摘要
首先,对旅游目的地竞争力的主要要素进行全面剖析,从而确定了旅游目的地竞争力的评价指标;其次,决策者使用语言变量表征评价指标的偏好信息,利用改进的信息熵方法确定各项指标的权重;最后,将偏好信息和指标权重集结,得到各个旅游目的地竞争力的综合评价值。以四大名山的竞争力评价为例,说明了所提方法的有效性。
Firstly, an analysis of the problem about the key sources of tourist destination competitiveness was made to deter- mine the evaluation attributes. Secondly, linguistic variables were used to express decision-makers＇ preference values of e- valuation attributes, and the weight of each attribute was obtained according to the improved information entropy. Finally, based on the combination of the preference values and the weight, the comprehensive values tourist destination competitive- ness was determined. A case study of four renowned great mountains was given to prove the availability of the proposed ap- proach.
出处
《软科学》
CSSCI
北大核心
2014年第5期121-124,共4页
Soft Science
基金
国家自然科学基金项目(51278429)
四川省软科学研究计划项目(2010ZR0144)
关键词
旅游目的地
竞争力
评价指标
语言变量
信息熵
tourist destination
competitiveness
evaluation attribute
language variable
information entropy
