摘要
论文从旅游目的地竞争力的内涵入手,提出了依靠旅游目的地供应链整合提升目的地竞争力的观点。通过分析旅游目的地供应链的内涵和特点,梳理了旅游目的地商业服务和公共服务供应链各自的整合过程及两者之间的整合过程,并以京津冀地区为例将其扩展到区域旅游目的地发展中,指出了进一步提升旅游目的地竞争力的途径。
This paper is based on connotation of competition for tourism destination. This paper suggests that competition improvement of tourism destination should depends on integration of supply chain. According to characteristics and connotation of this supply chain,integration of supply chain for commercial and public service in tourism destination is analyzed. With a Case study of Beijing,Tianjin and Hebei province,this paper also talks about development of regional tourism destination. And measures for improving competition of tourism destination are put forward in this study.
基金
国家旅游局2009年科研立项课题"旅游目的地供应链管理及其对游客满意度的影响研究"(09TACG006)
关键词
旅游供应链
供应链整合
旅游目的地
目的地竞争力
京津冀区域
supply chain of tourism
integration of supply chain
tourism destination
destination competition
Beijing,Tianjin and Hebei province
