摘要
企业战略与产业所处的生命周期密切相关。衰退产业是市场经济的必然产物，但衰退产业中的企业战略却很少受到关注。为了摆脱衰退困境，企业必须重视战略创新。首先企业应当识别衰退，树立产业危机感；其次，要认识到以产业转型为核心的战略创新是企业竞争优势的主要源泉；然后再根据企业的特点选择合理的战略创新模式。
Firm Strategy is closely related with the life-cycle of the industry.Declining Industry is the certainly results of the market-economy,but peoples pay little attention to the firm strategy in the Declining Industry.In order to extricate from the difficult position caused byDeclining Industry,firm had to emphasize on the strategyinnovation.Firstly,it need to distinguish the declining aboutan industry,then set up the feeling of the industry crises.Secondly,we need to understand that strategy innovationon industry transforming are the sources of the firm scompetitive advantage;Thirdly,the suitable model aboutstrategy innovation have to be chosen according to thefirm s characteristic.
出处
《南开管理评论》
CSSCI
2000年第5期15-17,共3页
Nankai Business Review
关键词
衰退产业
企业战略
产业创新
战略创新
Declining Industry
Firm Strategy
Industry Innovation
Strategy Innovation
