摘要
以东北农业大学北菜南运露地蔬菜生产基地为例,梳理黑龙江省基地蔬菜的现有营销渠道模式,提出基地蔬菜营销渠道模式选择的影响因素,并构建基地蔬菜营销渠道竞争力评价指标体系对其做定量评价。根据评价结果,提出了基地蔬菜营销渠道模式的创新策略。
With ＂the Project of transporting vegetables in the North to the South＂ open field vegetable production area of Northeast Agricultur- al University as an example, the current vegetables marketing channel in Heilongjiang Province was introduced, the influencing factors for se- lecting marketing channel were proposed, the evaluation index system for vegetable marketing channel competitiveness was constructed, the quantitative assessment was conducted. Finally, the innovation strategy was put forward.
出处
《安徽农业科学》
CAS
2014年第2期611-615,共5页
Journal of Anhui Agricultural Sciences
基金
黑龙江省教育厅人文社科项目(1253b001)
黑龙江省哲学社会科学项目(13C005)
关键词
基地蔬菜
营销渠道
竞争力评价
模式创新
Base vegetable
Marketing channel
Competitiveness assessment
Pattern innovation
