摘要
通过问卷调查的方式,对基于80后父母视角的童装消费心理进行了探究,并根据数据分析了80后父母的童装消费心理特征。结果证明,在激烈的市场竞争中,把握80后这一新兴消费群体的消费心理,是童装企业占领消费者市场的制胜法宝。
The childrenrs clothing consumption psychology of post-80s parents was studied by questionnaire. The consumersr psychological characteristics were analyzed according to the survey data. The results showed that grasping the consumer psychology of post-80s was the key to success for the kids-clothing enterprises.
出处
《纺织科技进展》
CAS
2013年第6期67-70,共4页
Progress in Textile Science & Technology
关键词
80后
童装
消费心理
数据分析
post-80s
childrenrs clothing
consumption psychology
data analysis
