摘要
为研究新媒体环境下亲子装营销策略,从人口环境、文化环境、消费环境、消费理念这4个方面阐述亲子装产业的社会环境,以营销案例为基础,对新媒体环境下亲子装的营销形式进行分析,通过线上与线下销售结合的方式,说明亲子装品牌拥有较大的潜在市场,为新媒体环境下未来亲子装营销传播策略的制定提供一些建议。
This paper expounds the parent-child outfit industry’s social environment mainly from four aspects of the population environment, cultural environment, consumption environment, consumption concept. It studies the marketing strategy of parent-child outfit and form under the new media environment. Through the analysis of the new media environment parent-child outfit marketing case analysis, it gets conclusion that parent-child brand has big potential market, this paper would provide suggestion to make marketing strategy in the new media environment.
作者
岳文侠
罗太平
Yue Wenxia;Luo Taiping(Fashion Institute,Shaanxi Fashion and Engineering University,Xi’an,Shaanxi 712046,China)
出处
《天津纺织科技》
2020年第2期11-14,共4页
Tianjin Textile Science & Technology
基金
陕西省大学生创新创业基金项目(S201913125028)。
关键词
新媒体
亲子装
社会环境
营销策略
营销案例
消费观念
New Media
Parent-child Outfit
Social Environment
Marketing Strategy
Marketing Case
Consumption Concept
