摘要
以短生命周期产品的代表快时尚服饰产品为研究对象,在现有Bass模型的基础上,引入平均服务影响因子和商品平均重复购买率以反映实际需求.通过算例分析比较模型改进前后的主要预测指标,从而阐明基于服务-购买意愿的改进Bass模型能够更好地实现短生命周期产品的需求预测.
As for short-life cycle product such as fast fashion apparel, average service impact factor and average repeat purchase rate that reflects actual needs are introduced based on Bass model. By analyzing examples and comparing the indicators of the model before and after reform, the improved Bass model based on service-purchase intention is constructed, which enables to achieve the short-life cycle product demand forecast with better results.
出处
《东华大学学报（自然科学版）》
CAS
CSCD
北大核心
2013年第5期668-674,681,共8页
Journal of Donghua University(Natural Science)
基金
国家自然科学基金资助项目(71172174
70772073)
国家公派留学资助项目(201206630035)
教育部博士点基金资助项目(20110075110003)
上海市教委科研创新资助项目(12ZS58)
