摘要
电子商务使制造企业除了常规的销售渠道以外增加了一个直接的市场,由此改变了传统的供应链结构。利用优化方法理论对面向制造企业的双渠道市场的供应链进行建模研究,并用蒙特卡洛法对该模型的关键参数,即制造商和零售商的最优定价,进行了仿真计算,仿真结果表明,在满足一定的条件下,供应链利润值可以有一个质的飞跃。
E-commerce provides manufacturing enterprise with a direct access to market besides traditional sale channels, thus causing changes in the supply chain structure. A mixed-integer programming model based on optimal control theory for the new pattern supply chain of dual-channel market of manufacturing enterprise is developed. The simulation computing on the model's key parameters of the pricing of manufacturer and retailer with Monte Carlo optimal method is made, and the result of simulation shows that the profits of the supply chain can be improved radically when some conditions are met.
基金
国家863/CIMS主题资助项目(2002AA412410)。~~
关键词
供应链
直接市场
建模
仿真
supply chain
direct market
modeling
simulation
