摘要
医院在公众中的良好形象不仅是一所医院优秀的内涵的反映,同时也是医院市场竞争力的体现。面对竞争激烈的医疗市场,塑造医院的良好形象对医院来说越来越重要。加强医院宣传工作,充分展示医院的内涵和品牌,有利于医院形象的塑造。
What is deeply reflected in the well-accepted public image of a hospital is its fine cultural connota- tion. At the same time, it is also a symbol of strong market competition ability. Facing the fiercely competitive and complex medical market, hospitals know it is more and more important to create a good public image. To hospital ad- ministrators, it＇s an inevitable issue that strengthening the hospital propaganda work and demonstrate connotation and connotation adequately,Is beneficial for the buildun of hospital image.
出处
《安徽卫生职业技术学院学报》
2013年第4期4-5,共2页
Journal of Anhui Health Vocational & Technical College
关键词
医院宣传
医院形象
Hospital propaganda
Hospital image
